Social Media Resources:
Discover ways to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social media presence helping to the growth of your audience? You probably have thoughtfully created music with attention to great content but if no one knows about your incredible talent, you’ll struggle to achieve an audience. Musicians just starting invest excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving fans without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand and informing the audience in a conversational way is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social content ought to build your brand.
The biggest majority of your material needs to be centered on your message and brand. Perhaps your brand name is hardcore, but your personality is with a funny attribute. Blend the 2 in a method that gives your fans a window into who you are. Try posting a photo of you belting in the studio, or writing a sincere note of thanks to your fans. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the fun, normal, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content must be shared from and for other singers.
If an artist welcomed you to sing with them in Yuma, let your followers in Arizona know about it. Build relationships with other musicians, bands and influencers, and you will develop a useful network via social media. Think of these artists as amplifiers of your name. As an up-and-coming singer, you’ll be continuously playing with other groups and working together with artists, freelance professional photographers, sound technicians, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing truths that no one would have caught, such as the story behind why he used a particular sound or the rap artist he initially wanted for a specific beat.
Managing social networking requires attention to detail, but it can be enjoyable. It’s a terrific way to interact with your fans. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be wide-ranging and enjoyable, but it must build to the story behind your band and your career. UK indie electronic act the double x does a magnificent job with sharing video of their adventures in the studio along with hanging out with buddies. Their fans discover this material to be special and captivating, while at the same time it shows the individual personality of the band.
Social media marketing is about communicating with your fans, not at them. Everyone has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people about what you’re doing, however it does not have to be one-way. Bring your audience into the conversation, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it moderately. Say you have a dozen Facebook posts over two weeks, you should make seven or so relevant to your brand name, approximately 2 about a different job that you are involved with, and one or two an explicit call-to-action to purchase your promotional item. This content model offers versatility and the chance to be imaginative with your online voice.
I trust that you found the 70/20/10 rule useful. Examples of social posts you should be making:
+ Posting a brand-new record release from a band you performed with.
+ Posting information about a brand-new side project a band member is launching.
+ Posting an occasion hosted by a location who has scheduled you or your band.
This material shouldn’t be arbitrary. You need to genuinely believe in what you are sharing. Everything comes back to your brand. If you post about an unimportant project, your followers may wonder about the consistency of your message.