Social Media Strategies for Artists in Yuma 85365 – SEO builds local businesses

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When discussing social media strategy for artists, Ok, honestly, is your social profile contributing to the growth of your audience? You probably have thoughtfully created product with attention to great content but if no one knows about you, you’ll struggle to build an audience. Bands just starting spend too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving fans with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand and telling your fans in a natural way is the best objective. Check out the newartistmodel.com for more resources.

70% of your social content must build your brand.

The biggest bulk of your material should be centered on your message and brand name. Maybe your brand name is hard, but your personality is with a sense of humor. Blend the two in a method that gives your fans a window into who you are. Try publishing a picture of you vocalizing in the studio, or composing a sincere note of thanks to your followers. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social media material needs to be shared from and for other singers.

If an artist welcomed you to sing with them in Yuma, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you will develop a beneficial network through social media. Think of these bands as amplifiers of your brand. As an trending singer, you’ll be continuously gigging with other groups and collaborating with vocalists, freelance photographers, sound engineers, graphic designers, etc. Utilize this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material ought to be promotional.

Los Angeles based artist Flying Lotus installed a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, intriguing facts that no one would have known, such as the story behind why he utilized a specific sample or the rap artist he initially had in mind for a particular beat.


Handling social networking requires dedication, but it can be enjoyable. It’s a terrific method to communicate with your fans. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be wide-ranging and fun, but it must contribute to the story behind your band and your career. UK indie electro trio the double x does a magnificent job with sharing pictures of their adventures in the studio along with hanging out with friends. Their fans discover this content to be unique and fun, while at the same time it reveals the individual personality of the band.


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Social media marketing is about communicating with your audience, not at them. Everyone has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell people about what you are up to, but it doesn’t need to be one-way. Bring your fans into the conversation, don’t alienate them.


Bottom line, with social, do not overdo self-promotion, use it sparingly. Let’s say you have ten social posts over 2 weeks, you should make seven or so relevant to your brand, approximately 2 about a separate group that you are involved with, and one or 2 a direct call-to-action to purchase your product. This content mix gives flexibility and the chance to be innovative with your online voice.

I trust that you found the seventy-twenty-ten guideline useful. Examples of social posts you should be making:

+ Posting a brand-new record debut from a band you toured with.

+ Sharing information about a brand-new side job a band member is launching.

+ Publishing an event hosted by a place who has reserved you or your band.

This content should not be arbitrary. You must truly believe in exactly what you’re sharing. Everything comes back to your image. If you publish about an unimportant project, your followers might wonder about the consistency of your message.