Social Media Tools:
Discover approaches to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social networking profile helping to the growth of your audience? You probably have attentively crafted material with focus on great art but if no one knows about your incredible talent, you’ll struggle to grow a following. Musicians just starting spend too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving fans without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand and informing your fans in a natural way is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social material needs to enhance your brand name.
The biggest bulk of your material ought to be centered on your message and brand name. Maybe your brand is dark, however your character is with a sense of humor. Blend the 2 in a way that offers your followers a window into your personality. Try publishing a video of you belting in the studio, or writing a genuine thank you to your followers. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content must be shared from and for other musicians.
If a band invited you to record with them in Yuma, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you will develop a advantageous network by way of social media. Think of these artists as amplifiers of your brand. As an emerging vocalist, you’ll be constantly playing with other groups and working together with musicians, independent photographers, sound engineers, graphic designers, etc. Use this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material ought to be self-promoting.
LA based producer Flying Lotus set up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, intriguing truths that nobody would have caught, such as the story behind why he utilized a particular sample or the rapper he originally wanted for a particular beat.
Managing social networking requires focus, however it can be fun. It’s a terrific method to communicate with your audience. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be extensive and enjoyable, but it must contribute to the story behind your band and your music. UK indie electro trio the double x does a fantastic job with sharing video of their adventures in the studio along with hanging out with buddies. Their fans discover this content to be special and captivating, while at the same time it shows the individual personality of the band.
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Social media marketing is about communicating with your fans, not at them. Everybody has that good friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform individuals regarding what you’re up to, however it does not need to be one-way. Bring your fans into the conversation, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it moderately. Say you have 10 social posts over two weeks, you will want to make seven or so pertinent to your image, approximately two about a different group that you are involved with, and 1 or 2 an explicit CTA to buy your music. This content model offers flexibility and the chance to be creative with your social voice.
I trust that you find the 70/20/10 guideline useful. Examples of social posts you should be making:
+ Publishing a new album release from a band you guested with.
+ Publishing info about a new side job one of your band member is launching.
+ Posting an occasion hosted by a location who has reserved you or your band.
This material should not be arbitrary. You have to really believe in exactly what you’re sharing. Whatever you share publicly returns to your brand name. If you post about an unimportant project, your followers might question the consistency of your message.