Social Media Resources:
Learn methods to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social presence contributing to the growth of your audience? You likely have attentively crafted music with attention to great art but if no one knows about you, you’ll struggle to achieve an audience. Artists just beginning invest excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand name and telling your fans in a natural way is the real goal. Check out the newartistmodel.com for more resources.
70% of your social content ought to build your brand name.
The largest bulk of your content must be centered on your story and brand. Maybe your brand name is hardcore, but your character is with a funny attribute. Blend the two in a method that offers your followers a window into who you are. Try publishing a picture of you vocalizing in the studio, or writing a sincere thank you to your supporters. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material should be shared from and for other musicians.
If an artist invited you to record with them in Wittmann, let your followers in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you will develop a advantageous network through social media. Think of these bands as amplifiers of your name. As an trending artist, you’ll be continuously gigging with other bands and working together with musicians, independent photographers, recording engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, intriguing truths that nobody would have caught, such as the story behind why he utilized a specific sound or the rapper he originally wanted for a specific beat.
Managing social media requires dedication, however it can be fun. It’s a terrific method to interact with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your art. UK indie electronic act the double x does a incredible job with sharing pictures of their journeys in the studio as well as hanging out with pals. Their fans find this content to be special and fun, while at the same time it shows the individual character of the band.
Social media marketing has to do with interacting with your fans, not at them. Everybody has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people regarding what you are doing, but it does not need to be one-way. Bring your audience into the discussion, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it moderately. Let’s say you have 10 social posts over 2 weeks, you will want to make 7 or so relevant to your brand name, approximately 2 about a separate job that you support, and 1 or 2 an explicit CTA to purchase your product. This content model gives versatility and the opportunity to be imaginative with your virtual voice.
I trust that you found the seventy-twenty-ten guideline useful. Examples of social posts you could be making:
+ Sharing a brand-new record release from a band you visited with.
+ Publishing info about a brand-new side job a band member is launching.
+ Sharing an occasion hosted by a location who has scheduled you or your band.
This content shouldn’t be arbitrary. You must genuinely believe in exactly what you are sharing. Whatever you share publicly returns to your image. If you publish about an irrelevant project, your fans may wonder about the consistency of your message.