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Discover ways to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence helping to the growth of your audience? You probably have thoughtfully crafted material with attention to great content but if no one knows about your incredible talent, you’ll struggle to grow a base of fans. Musicians just starting spend excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving followers without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and engaging your fans in a natural way is the best objective. Check out the newartistmodel.com for more resources.
70 percent of your social material should develop your brand name.
The largest bulk of your material should be focused on your message and brand name. Supposing your brand is dark, however your personality is with a funny attribute. Mix the two in a way that gives your fans a view into your personality. Try posting a video of you vocalizing in the studio, or writing a genuine note of thanks to your followers. Remember, your audience want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content ought to be shared from and for other artists.
If a band welcomed you to record with them in Winslow, let your followers in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will develop a useful network by way of social media. Think of these artists as amplifiers of your brand. As an emerging vocalist, you’ll be continuously playing with other groups and working together with artists, independent photographers, recording engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
LA based artist Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, fascinating