Digital SEO Resources:
Learn approaches to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, Ok, honestly, is your online profile helping to the growth of your fan base? You likely have thoughtfully created product with attention to great content but if no one knows about your music, you’ll struggle to grow a following. Musicians just starting spend too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving followers without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and informing your fans in a natural way is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social material needs to enhance your brand name.
The biggest bulk of your material must be centered on your message and brand name. Maybe your brand name is hardcore, but your character is with a funny attribute. Blend the 2 in a way that gives your followers a view into who you are. Try publishing a video of you belting in the studio, or composing a genuine thank you to your fans. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material needs to be shared from and for other vocalists.
If an artist invited you to record with them in Window Rock, let your fans in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll establish a powerful network by way of social media. Think of these artists as amplifiers of your name. As an up-and-coming singer, you’ll be constantly playing with other groups and working together with vocalists, self-employed professional photographers, sound technicians, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material must be promotional.
Los Angeles based artist Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, interesting