Social Media Strategies for Artists in Willow Beach 86445 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your social media presence contributing to the growth of your fan base? You likely have attentively created material with attention to great content but if no one knows about you, you’ll struggle to achieve a base of fans. Singers just beginning spend too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving followers with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand and telling your fans in a conversational manner is the ultimate objective. Check out the for more resources.

70 percent of your social content needs to develop your brand name.

The largest bulk of your material must be focused on your story and brand name. Maybe your brand is dark, but your character is with a sense of humor. Mix the two in a way that offers your followers a window into your personality. Try posting a photo of you vocalizing in the studio, or composing a genuine thank you to your supporters. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20% of your social media material must be shared from and for other artists.

If an artist welcomed you to perform with them in Willow Beach, let your followers in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you will establish a beneficial network via social media. Think of these influencers as amplifiers of your brand. As an trending vocalist, you’ll be constantly playing with other groups and working together with musicians, independent professional photographers, recording technicians, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material should be promotional.

LA based producer Flying Lotus installed a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, intriguing realities that no one would have known, such as the story behind why he used a specific sample or the rap artist he initially had in mind for a specific beat.

Managing social networking requires dedication, but it can be fun. It’s a fantastic way to communicate with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.

The content you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your career. UK indie electro trio the double x does a fantastic job with sharing pictures of their adventures on the road as well as hanging out with pals. Their fans find this material to be special and engaging, while at the same time it shows the individual character of the band.

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Social network marketing has to do with communicating with your fans, not at them. Everyone has that pal who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell people about what you’re up to, but it does not have to be one-way. Bring your audience into the conversation, don’t alienate them.

To summarize, with social, don’t overdo self-promotion, use it moderately. Let’s say you have a dozen Facebook posts over two weeks, you will want to make 7 or so pertinent to your brand, approximately two about a different project that you are involved with, and one or two an explicit call-to-action to purchase your promotional item. This content model gives versatility and the opportunity to be innovative with your social voice.

I hope that you find the 70-20-10 guideline helpful. Examples of social posts you could be making:

+ Publishing a brand-new album release from a band you toured with.

+ Posting details about a brand-new side job one of your band member is launching.

+ Posting an event hosted by a place who has booked you or your band.

This material should not be random. You have to truly believe in exactly what you are sharing. Everything returns to your brand name. If you post about an unimportant project, your followers may question the consistency of your message.