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Discover approaches to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social media presence contributing to the growth of your audience? You likely have attentively created music with attention to great material but if no one knows about your music, you’ll struggle to grow an audience. Musicians just starting invest excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving followers without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand and informing your fans in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social material must develop your brand.
The biggest majority of your content must be focused on your story and brand. Perhaps your brand name is hardcore, but your character is with a funny attribute. Blend the two in a manner that offers your fans a window into your personality. Try posting a image of you vocalizing in the studio, or composing a genuine note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content must be shared from and for other vocalists.
If an artist welcomed you to sing with them in Willcox, let your followers in Arizona know about it. Build relationships with other musicians, bands and influencers, and you will develop a useful network by way of social media. Think of these bands as amplifiers of your brand. As an up-and-coming artist, you’re constantly playing with other bands and teaming up with musicians, independent photographers, sound technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, interesting