Digital Media Tools:
Discover approaches to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social networking presence contributing to the growth of your fan base? You likely have attentively crafted product with focus on great content but if no one knows about your incredible talent, you’ll struggle to build a following. Bands just beginning invest excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving followers without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand and telling your fans in a conversational way is the ultimate objective. Check out the newartistmodel.com for more resources.
70 percent of your social content should develop your brand name.
The biggest bulk of your material needs to be centered on your message and brand name. Maybe your brand is hard, however your character is with a funny attribute. Mix the two in a way that gives your followers a window into your personality. Try posting a image of you vocalizing in the studio, or writing a sincere thank you to your supporters. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material must be shared from and for other vocalists.
If a band invited you to perform with them in Wikieup, let your followers in Arizona know about it. Build relationships with other musicians, bands and influencers, and you will develop a advantageous network by way of social media. Think of these bands as amplifiers of your name. As an emerging vocalist, you’ll be continuously playing with other bands and collaborating with musicians, freelance photographers, sound engineers, graphic designers, etc. Use this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
Los Angeles based artist Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, intriguing facts that no one would have caught, such as the story behind why he utilized a specific sound or the rapper he originally wanted for a specific beat.
Handling social media requires attention to detail, but it can be enjoyable. It’s a excellent way to communicate with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be comprehensive and fun, but it must contribute to the story behind your band and your art. UK indie electro trio the double x does a wonderful job with sharing pictures of their adventures on the road along with hanging out with buddies. Their fans find this material to be unique and fun, while at the same time it showcases the individual personality of the band.
Social network marketing is about communicating with your fans, not at them. Everybody has that friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you are doing, but it does not need to be one-way. Bring your audience into the discussion, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it moderately. Let’s say you have a dozen Facebook posts over two weeks, you should make 7 or so appropriate to your brand, approximately 2 about a separate job that you support, and one or 2 an explicit call-to-action to buy your product. This content model gives flexibility and the opportunity to be imaginative with your virtual voice.
I trust that you find the 70/20/10 rule helpful. Examples of social posts you should be making:
+ Publishing a brand-new record debut from a band you visited with.
+ Posting information about a new side venture one of your band member is pursuing.
+ Sharing an occasion hosted by a place who has scheduled you or your band.
This material shouldn’t be random. You need to genuinely believe in what you’re sharing. Everything returns to your brand name. If you publish about an unimportant project, your fans might question the consistency of your voice.