Digital Media Tools:
Discover ways to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social media presence helping to the growth of your audience? You probably have thoughtfully crafted material with focus on great content but if no one knows about your music, you’ll struggle to achieve a fan base. Singers just beginning spend too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving fans with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and informing the audience in a natural way is the best objective. Check out the newartistmodel.com for more resources.
70% of your social material should develop your brand name.
The biggest majority of your content must be focused on your story and brand name. Supposing your brand is hardcore, on the other hand your personality is with a sense of humor. Mix the 2 in a way that offers your fans a view into your personality. Try posting a video of you belting in the studio, or composing a genuine note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content needs to be shared from and for other bands.
If a band welcomed you to perform with them in Wickenburg, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you’ll develop a beneficial network through social media. Think of these influencers as amplifiers of your name. As an emerging vocalist, you’re constantly gigging with other groups and collaborating with artists, self-employed professional photographers, recording technicians, graphic designers, etc. Utilize this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material must be self-promoting.
LA based producer Flying Lotus installed a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, interesting