Social Media Strategies for Artists in White Mountain Lake 85912 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your social media profile contributing to the growth of your audience? You probably have thoughtfully created material with focus on great content but if no one knows about your incredible talent, you’ll struggle to grow a base of fans. Bands just starting spend excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and telling your fans in a natural way is the ultimate objective. Check out the newartistmodel.com for more resources.

70% of your social material should develop your brand name.

The biggest majority of your material should be focused on your message and brand name. Maybe your brand is dark, but your character is with a funny attribute. Mix the two in a manner that gives your followers a window into who you are. Try posting a image of you vocalizing in the studio, or composing a genuine note of thanks to your fans. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social media content should be shared from and for other singers.

If an artist invited you to record with them in White Mountain Lake, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll develop a advantageous network by way of social media. Think of these influencers as amplifiers of your name. As an emerging vocalist, you’re continuously gigging with other bands and collaborating with musicians, independent photographers, sound engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the content must be self-promoting.

Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, intriguing truths that nobody would have understood, such as the story behind why he used a specific sample or the rapper he originally had in mind for a particular beat.


Handling social networking requires dedication, but it can be enjoyable. It’s a fantastic method to communicate with your fans. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be extensive and enjoyable, but it must contribute to the story behind your band and your music. UK indie electronic act the double x does a wonderful job with sharing video of their adventures on the road along with hanging out with buddies. Their fans find this material to be unique and engaging, while at the same time it showcases the individual character of the band.


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Social network marketing has to do with communicating with your fans, not at them. Everybody has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people about what you are up to, however it does not need to be one-way. Bring your audience into the conversation, don’t alienate them.


To summarize, with social, don’t overdo self-promotion, use it sparingly. Say you have a dozen Facebook posts over 2 weeks, you should make 7 or so relevant to your brand, approximately two about a different project that you support, and 1 or two a direct call-to-action to buy your music. This content model provides versatility and the chance to be innovative with your online voice.

I trust that you found the 70/20/10 rule useful. Examples of social posts you should be making:

+ Sharing a new record debut from a artist you performed with.

+ Posting info about a new side job one of your band member is pursuing.

+ Posting an event hosted by a location who has booked you or your band.

This content should not be random. You have to really believe in exactly what you’re sharing. Everything comes back to your brand. If you post about an irrelevant project, your followers might wonder about the consistency of your voice.