Digital Networking Resources:
Learn approaches to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social networking profile contributing to the growth of your audience? You probably have thoughtfully crafted music with attention to great material but if no one knows about you, you’ll struggle to build a base of fans. Musicians just beginning invest excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving followers with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand name and informing the audience in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social content should develop your brand name.
The largest majority of your content ought to be focused on your message and brand. Perhaps your brand name is hard, but your personality is with a funny attribute. Blend the two in a way that gives your fans a view into your personality. Try posting a picture of you vocalizing in the studio, or writing a sincere note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material ought to be shared from and for other vocalists.
If an artist welcomed you to perform with them in Tuscon, let your followers in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you will establish a advantageous network by way of social media. Think of these influencers as amplifiers of your name. As an emerging singer, you’re constantly gigging with other bands and collaborating with vocalists, self-employed photographers, recording technicians, graphic designers, etc. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be self-promoting.
Los Angeles based artist Flying Lotus put up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, intriguing truths that nobody would have caught, such as the story behind why he utilized a particular sample or the rap artist he initially wanted for a certain beat.
Managing social networking requires focus, but it can be enjoyable. It’s a great way to communicate with your fans. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be comprehensive and enjoyable, but it must contribute to the story behind your band and your art. UK indie electro trio the double x does a fantastic job with sharing photos of their adventures on the road as well as hanging out with fellow artists. Their fans find this content to be unique and engaging, while at the same time it reveals the individual character of the band.
Social network marketing is about communicating with your fans, not at them. Everybody has that friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell individuals regarding what you are up to, however it does not need to be one-way. Bring your fans into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it moderately. Say you have 10 social posts over two weeks, you will want to make seven or so pertinent to your image, approximately 2 about a separate job that you support, and one or 2 an explicit call-to-action to buy your product. This content model gives versatility and the opportunity to be creative with your social voice.
I trust that you found the seventy-twenty-ten rule useful. Examples of social posts you could be making:
+ Sharing a new record release from a band you guested with.
+ Posting details about a brand-new side venture one of your band member is pursuing.
+ Sharing an occasion hosted by a place who has scheduled you or your band.
This content shouldn’t be arbitrary. You must really believe in exactly what you are sharing. Whatever you share publicly returns to your image. If you publish about an unimportant project, your followers might wonder about the consistency of your message.