Social Networking Resources:
Discover ways to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your online presence helping to the growth of your audience? You likely have thoughtfully crafted material with focus on great content but if no one knows about you, you’ll struggle to grow a base of fans. Bands just beginning spend too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving fans without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand name and telling the audience in a conversational manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social content should build your brand.
The largest majority of your content must be centered on your message and brand. Maybe your brand name is hard, however your personality is with a funny attribute. Blend the 2 in a method that offers your fans a view into your personality. Try publishing a photo of you belting in the studio, or writing a sincere thank you to your supporters. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content must be shared from and for other singers.
If a band welcomed you to sing with them in Tucson, let your followers in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you’ll establish a useful network via social media. Think of these influencers as amplifiers of your brand. As an emerging artist, you’ll be continuously gigging with other groups and teaming up with artists, self-employed professional photographers, recording technicians, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be promotional.
LA based artist Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, interesting