Social Networking Resources:
Learn approaches to optimize your web presence here: search optimization for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your online profile helping to the growth of your fan base? You probably have attentively crafted music with focus on great content but if no one knows about your incredible talent, you’ll struggle to grow an audience. Bands just starting invest excessive time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving fans with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand and informing your fans in a conversational way is the best objective. Check out the newartistmodel.com for more resources.
70 percent of your social material ought to enhance your brand name.
The biggest bulk of your content should be centered on your story and brand name. Maybe your brand is hardcore, on the other hand your character is with a sense of humor. Mix the two in a method that offers your fans a view into who you are. Try posting a picture of you vocalizing in the studio, or composing a genuine thank you to your fans. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the exciting, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content ought to be shared from and for other musicians.
If an artist invited you to record with them in Tucson, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll develop a useful network by way of social media. Think of these artists as amplifiers of your name. As an up-and-coming singer, you’re continuously playing with other bands and working together with musicians, freelance photographers, sound technicians, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material must be self-promoting.
Los Angeles based artist Flying Lotus installed a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, fascinating