Digital Media Tools:
Learn ways to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social networking presence helping to the growth of your audience? You likely have thoughtfully created product with focus on great material but if no one knows about you, you’ll struggle to achieve an audience. Musicians just beginning invest excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving followers without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and telling your fans in a natural manner is the best objective. Check out the newartistmodel.com for more resources.
70% of your social material ought to develop your brand.
The largest majority of your material ought to be focused on your story and brand name. Maybe your brand is hard, but your personality is with a sense of humor. Mix the 2 in a way that offers your fans a view into who you are. Try publishing a picture of you belting in the studio, or composing a genuine note of thanks to your followers. Remember, your fans want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material must be shared from and for other musicians.
If an artist welcomed you to perform with them in Tucson, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a useful network by way of social media. Think of these bands as amplifiers of your name. As an trending singer, you’re constantly gigging with other bands and working together with artists, self-employed photographers, recording technicians, graphic designers, and so on. Utilize this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be promotional.
LA based artist Flying Lotus set up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing facts that nobody would have understood, such as the story behind why he utilized a specific sample or the rapper he originally wanted for a specific beat.
Handling social networking requires focus, but it can be fun. It’s a great way to communicate with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be extensive and fun, but it must build to the story behind your band and your music. UK indie electro trio the double x does a wonderful job with sharing photos of their adventures on the road as well as hanging out with friends. Their fans discover this content to be unique and captivating, while at the same time it showcases the individual character of the band.
Social network marketing is about communicating with your fans, not at them. Everybody has that friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell individuals regarding what you’re doing, but it doesn’t need to be one-way. Bring your fans into the conversation, don’t alienate them.
Bottom line, with social, do not overdo self-promotion, use it sparingly. Let’s say you have 10 social posts over 2 weeks, you will want to make seven or so appropriate to your brand name, approximately 2 about a separate project that you are involved with, and 1 or two an explicit call-to-action to purchase your promotional item. This content model provides versatility and the opportunity to be innovative with your virtual voice.
I trust that you found the 70-20-10 rule useful. Examples of social posts you could be making:
+ Sharing a brand-new album debut from a band you toured with.
+ Publishing information about a new side project one of your band member is launching.
+ Posting an event hosted by a venue who has reserved you or your band.
This content should not be arbitrary. You must really believe in exactly what you’re sharing. Everything comes back to your brand. If you post about an unimportant project, your followers may wonder about the consistency of your voice.