Digital Networking Resources:
Learn ways to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your online profile contributing to the growth of your audience? You probably have thoughtfully crafted material with attention to great material but if no one knows about you, you’ll struggle to achieve an audience. Musicians just beginning spend too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving followers without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand and telling your fans in a conversational way is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social content needs to develop your brand name.
The biggest majority of your content must be focused on your message and brand. Perhaps your brand name is hardcore, on the other hand your character is with a sense of humor. Mix the 2 in a method that offers your followers a window into who you are. Try publishing a photo of you vocalizing in the studio, or composing a genuine thank you to your followers. Remember, your audience want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material needs to be shared from and for other singers.
If a band welcomed you to perform with them in Tucson, let your followers in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you’ll establish a useful network through social media. Think of these influencers as amplifiers of your name. As an emerging singer, you’re constantly gigging with other bands and collaborating with musicians, independent photographers, sound engineers, graphic designers, and so on. Use this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be self-promoting.
Los Angeles based artist Flying Lotus set up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, fascinating