Social Media Resources:
Discover approaches to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, let’s be honest, is your online profile helping to the growth of your fan base? You likely have thoughtfully created material with attention to great content but if no one knows about your incredible talent, you’ll struggle to achieve a following. Musicians just starting spend excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving followers with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and engaging the audience in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social content needs to develop your brand name.
The largest majority of your material should be focused on your message and brand name. Perhaps your brand is dark, however your character is with a sense of humor. Mix the two in a way that gives your fans a window into who you are. Try publishing a photo of you vocalizing in the studio, or composing a sincere thank you to your fans. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content needs to be shared from and for other vocalists.
If an artist welcomed you to perform with them in Tucson, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you will establish a advantageous network through social media. Think of these influencers as amplifiers of your name. As an trending artist, you’ll be constantly gigging with other groups and working together with musicians, self-employed professional photographers, recording technicians, graphic designers, etc. Utilize this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
LA based producer Flying Lotus put up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing truths that nobody would have caught, such as the story behind why he utilized a particular sample or the rapper he originally had in mind for a particular beat.
Handling social networking requires focus, however it can be fun. It’s a terrific method to interact with your fans. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be extensive and enjoyable, but it must build to the story behind your band and your music. UK indie electro trio the double x does a fantastic job with sharing pictures of their journeys in the studio as well as hanging out with pals. Their fans discover this content to be special and fun, while at the same time it shows the individual personality of the band.
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Social network marketing is about interacting with your audience, not at them. Everyone has that pal who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell people about what you’re up to, however it does not have to be one-way. Bring your fans into the discussion, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it moderately. Let’s say you have ten Facebook posts over two weeks, you will want to make 7 or so relevant to your image, approximately 2 about a separate job that you support, and one or two an explicit CTA to purchase your promotional item. This content mix gives flexibility and the opportunity to be innovative with your social voice.
I trust that you find the 70/20/10 guideline useful. Examples of social posts you should be making:
+ Sharing a brand-new record release from a band you performed with.
+ Posting information about a new side venture one of your band member is pursuing.
+ Publishing an event hosted by a place who has reserved you or your band.
This content should not be random. You have to truly believe in what you’re sharing. Everything returns to your brand name. If you publish about an irrelevant project, your followers might question the consistency of your voice.