Digital SEO Tools:
Learn ways to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social profile helping to the growth of your fan base? You likely have thoughtfully created product with attention to great art but if no one knows about you, you’ll struggle to grow an audience. Singers just beginning spend excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving followers without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand and informing your fans in a conversational way is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social content must build your brand.
The biggest majority of your material ought to be focused on your story and brand. Supposing your brand is hard, but your character is with a sense of humor. Blend the two in a way that gives your fans a view into who you are. Try publishing a image of you vocalizing in the studio, or composing a genuine note of thanks to your supporters. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, ordinary, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material ought to be shared from and for other vocalists.
If an artist invited you to record with them in Tucson, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will develop a beneficial network through social media. Think of these bands as amplifiers of your name. As an emerging singer, you’re continuously playing with other bands and working together with musicians, independent professional photographers, sound engineers, graphic designers, etc. Use this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material should be promotional.
Los Angeles based producer Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, fascinating