Social Media Resources:
Learn ways to optimize your web presence here: search optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social networking profile helping to the growth of your audience? You likely have attentively crafted music with attention to great art but if no one knows about you, you’ll struggle to build an audience. Singers just starting spend too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving fans with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand name and informing the audience in a natural manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social content needs to build your brand name.
The largest bulk of your content must be centered on your story and brand name. Maybe your brand name is hard, on the other hand your personality is with a funny attribute. Blend the two in a way that offers your fans a window into who you are. Try posting a picture of you vocalizing in the studio, or writing a genuine note of thanks to your fans. Remember, your audience want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content ought to be shared from and for other artists.
If a band welcomed you to sing with them in Tucson, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you will establish a powerful network through social media. Think of these bands as amplifiers of your name. As an trending artist, you’re continuously gigging with other bands and working together with artists, freelance professional photographers, sound engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material ought to be self-promoting.
LA based producer Flying Lotus set up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, intriguing truths that no one would have understood, such as the story behind why he used a particular sample or the rap artist he initially wanted for a specific beat.
Handling social networking requires dedication, however it can be fun. It’s a excellent method to interact with your audience. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and fun, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a fantastic job with sharing images of their adventures in the studio along with hanging out with pals. Their fans find this content to be special and endearing, while at the same time it reveals the individual character of the band.
Social network marketing is about interacting with your fans, not at them. Everybody has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell people regarding what you’re doing, however it does not need to be one-way. Bring your audience into the discussion, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it sparingly. Say you have ten social posts over 2 weeks, you should make 7 or so relevant to your image, approximately 2 about a separate group that you support, and 1 or 2 a direct call-to-action to purchase your promotional item. This content mix gives versatility and the opportunity to be imaginative with your virtual voice.
I trust that you find the 70/20/10 guideline helpful. Examples of social posts you should be making:
+ Sharing a brand-new record release from a artist you toured with.
+ Publishing details about a new side project a band member is launching.
+ Sharing an occasion hosted by a location who has scheduled you or your band.
This material shouldn’t be arbitrary. You must really believe in what you are sharing. Everything returns to your brand. If you post about an irrelevant project, your fans might question the consistency of your message.