Social Networking Tools:
Discover approaches to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social media profile contributing to the growth of your fan base? You probably have attentively crafted material with attention to great art but if no one knows about your music, you’ll struggle to build a following. Singers just beginning invest too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving fans with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and engaging your fans in a conversational manner is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social material must develop your brand.
The largest bulk of your material should be focused on your story and brand. Maybe your brand name is dark, however your character is with a sense of humor. Blend the two in a method that gives your followers a view into your personality. Try posting a picture of you vocalizing in the studio, or composing a genuine thank you to your supporters. Remember, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content needs to be shared from and for other vocalists.
If an artist invited you to record with them in Tucson, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will establish a useful network via social media. Think of these bands as amplifiers of your name. As an emerging singer, you’re constantly gigging with other bands and teaming up with vocalists, freelance photographers, recording engineers, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content should be promotional.
LA based producer Flying Lotus set up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, interesting