Social Media Strategies for Artists in Tucson 85738 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your online profile contributing to the growth of your audience? You probably have attentively crafted product with focus on great content but if no one knows about your music, you’ll struggle to grow a base of fans. Musicians just beginning spend too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving followers with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand name and informing the audience in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.

70% of your social material needs to develop your brand.

The biggest bulk of your material must be centered on your story and brand. Perhaps your brand is hardcore, but your character is with a sense of humor. Mix the 2 in a way that offers your followers a window into who you are. Try publishing a video of you belting in the studio, or composing a sincere note of thanks to your fans. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20% of your social media material needs to be shared from and for other singers.

If a band invited you to perform with them in Tucson, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you’ll establish a advantageous network by way of social media. Think of these artists as amplifiers of your brand. As an trending artist, you’re constantly gigging with other groups and teaming up with musicians, self-employed photographers, sound technicians, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the material should be self-promoting.

LA based producer Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, intriguing facts that nobody would have understood, such as the story behind why he utilized a specific sound or the rap artist he initially had in mind for a specific beat.


Managing social media requires dedication, but it can be enjoyable. It’s a excellent way to communicate with your audience. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The material you release should be wide-ranging and fun, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a fantastic job with sharing pictures of their adventures on the road along with hanging out with fellow artists. Their fans discover this content to be special and engaging, while at the same time it showcases the individual character of the band.


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Social media marketing has to do with interacting with your audience, not at them. Everybody has that pal who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell individuals regarding what you’re doing, but it does not need to be one-way. Bring your audience into the discussion, don’t alienate them.


Bottom line, with social, do not overdo self-promotion, use it sparingly. Let’s say you have ten Facebook posts over 2 weeks, you should make seven or so pertinent to your image, approximately two about a separate project that you support, and 1 or two an explicit call-to-action to purchase your product. This content model provides flexibility and the chance to be creative with your social voice.

I hope that you find the 70-20-10 guideline helpful. Examples of social posts you should be making:

+ Publishing a brand-new record debut from a band you performed with.

+ Sharing information about a brand-new side venture one of your band member is launching.

+ Sharing an event hosted by a place who has booked you or your band.

This content should not be arbitrary. You must genuinely believe in exactly what you’re sharing. Everything returns to your image. If you post about an unimportant project, your followers may question the consistency of your message.