Digital Networking Tools:
Discover ways to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, let’s be honest, is your social media profile contributing to the growth of your audience? You probably have attentively crafted product with focus on great content but if no one knows about you, you’ll struggle to build a following. Musicians just beginning invest too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving fans with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand and engaging your fans in a natural way is the best objective. Check out the newartistmodel.com for more resources.
70 percent of your social material ought to build your brand name.
The biggest bulk of your material ought to be focused on your story and brand name. Maybe your brand name is dark, but your character is with a sense of humor. Mix the two in a way that offers your fans a window into your personality. Try publishing a picture of you belting in the studio, or writing a sincere thank you to your supporters. Remember, your audience want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content ought to be shared from and for other artists.
If a band welcomed you to perform with them in Tucson, let your fans in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you will develop a beneficial network through social media. Think of these artists as amplifiers of your brand. As an emerging vocalist, you’ll be constantly playing with other groups and teaming up with vocalists, freelance professional photographers, recording technicians, graphic designers, etc. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
Los Angeles based producer Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, interesting