Social SEO Tools:
Learn ways to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, Ok, honestly, is your social presence contributing to the growth of your audience? You probably have attentively created product with attention to great art but if no one knows about your music, you’ll struggle to grow a base of fans. Musicians just beginning spend too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving followers without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand and informing the audience in a natural manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70 percent of your social material ought to build your brand name.
The largest majority of your material should be centered on your story and brand. Perhaps your brand is hardcore, however your personality is with a funny attribute. Mix the 2 in a method that gives your fans a view into who you are. Try posting a picture of you vocalizing in the studio, or writing a genuine thank you to your fans. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content needs to be shared from and for other singers.
If an artist invited you to sing with them in Tucson, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a useful network via social media. Think of these influencers as amplifiers of your name. As an trending artist, you’ll be constantly playing with other bands and teaming up with musicians, independent professional photographers, recording engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be promotional.
Los Angeles based producer Flying Lotus set up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, intriguing truths that no one would have known, such as the story behind why he utilized a certain sound or the rapper he initially wanted for a certain beat.
Handling social media requires attention to detail, but it can be fun. It’s a great method to communicate with your audience. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be wide-ranging and fun, but it must contribute to the story behind your band and your music. UK indie electro trio the double x does a wonderful job with sharing video of their journeys on the road along with hanging out with friends. Their fans discover this material to be special and endearing, while at the same time it reveals the individual personality of the band.
Social media marketing has to do with interacting with your fans, not at them. Everyone has that pal who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell people regarding what you’re up to, however it doesn’t need to be one-way. Bring your audience into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Let’s say you have ten Facebook posts over 2 weeks, you should make seven or so relevant to your image, approximately 2 about a separate group that you support, and one or 2 a direct CTA to buy your promotional item. This content mix provides flexibility and the opportunity to be imaginative with your social voice.
I hope that you found the seventy-twenty-ten rule helpful. Examples of social posts you should be making:
+ Posting a new record debut from a artist you toured with.
+ Publishing info about a new side job a band member is launching.
+ Publishing an event hosted by a location who has scheduled you or your band.
This content shouldn’t be random. You need to truly believe in exactly what you’re sharing. Whatever you share publicly returns to your image. If you post about an unimportant project, your fans may wonder about the consistency of your voice.