Social Media Strategies for Artists in Tucson 85713 – SEO builds local businesses

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When discussing social media strategy for artists, Ok, honestly, is your social media presence helping to the growth of your audience? You probably have thoughtfully created product with focus on great material but if no one knows about you, you’ll struggle to grow a fan base. Artists just starting spend too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and informing your fans in a natural way is the best objective. Check out the for more resources.

70% of your social material ought to enhance your brand name.

The largest bulk of your content ought to be centered on your message and brand name. Supposing your brand is hardcore, on the other hand your character is with a funny attribute. Blend the two in a manner that offers your followers a view into your personality. Try publishing a video of you vocalizing in the studio, or writing a genuine note of thanks to your fans. Remember, your audience want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social network content needs to be shared from and for other musicians.

If a band welcomed you to record with them in Tucson, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you will develop a useful network through social media. Think of these artists as amplifiers of your name. As an up-and-coming vocalist, you’re constantly gigging with other bands and teaming up with musicians, self-employed photographers, recording technicians, graphic designers, and so on. Use this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the content ought to be self-promoting.

LA based artist Flying Lotus installed a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing facts that no one would have known, such as the story behind why he used a particular sample or the rapper he originally wanted for a certain beat.

Managing social media requires attention to detail, but it can be fun. It’s a great way to interact with your audience. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.

The content you release should be wide-ranging and fun, but it must contribute to the story behind your band and your career. UK indie electro trio the double x does a fabulous job with sharing photos of their journeys in the studio along with hanging out with buddies. Their fans find this material to be special and engaging, while at the same time it shows the individual character of the band.

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Social network marketing is about interacting with your fans, not at them. Everyone has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform individuals regarding what you’re up to, however it doesn’t need to be one-way. Bring your fans into the conversation, don’t alienate them.

To summarize, with social, do not overdo self-promotion, use it sparingly. Let’s say you have 10 Facebook posts over 2 weeks, you will want to make 7 or so relevant to your brand, approximately 2 about a separate group that you support, and 1 or 2 a direct CTA to buy your music. This content model gives versatility and the opportunity to be creative with your online voice.

I trust that you find the 70/20/10 rule helpful. Examples of social posts you could be making:

+ Sharing a brand-new album release from a artist you performed with.

+ Posting details about a new side venture a band member is launching.

+ Publishing an event hosted by a location who has reserved you or your band.

This content should not be arbitrary. You must truly believe in what you’re sharing. Everything returns to your brand name. If you publish about an irrelevant project, your fans might wonder about the consistency of your message.