Social Networking Resources:
Learn ways to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social media presence contributing to the growth of your audience? You probably have thoughtfully created product with focus on great art but if no one knows about you, you’ll struggle to grow a following. Musicians just starting spend too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving fans without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand and informing your fans in a natural manner is the best goal. Check out the newartistmodel.com for more resources.
70% of your social content must develop your brand name.
The biggest bulk of your content must be focused on your message and brand name. Maybe your brand is hardcore, but your character is with a sense of humor. Blend the 2 in a way that offers your followers a window into who you are. Try publishing a picture of you belting in the studio, or writing a sincere thank you to your followers. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content needs to be shared from and for other vocalists.
If an artist welcomed you to record with them in Tucson, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you’ll develop a useful network through social media. Think of these bands as amplifiers of your name. As an emerging vocalist, you’re continuously playing with other bands and working together with musicians, independent photographers, recording engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, fascinating