Social Media Tools:
Learn ways to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence contributing to the growth of your fan base? You probably have attentively created product with attention to great art but if no one knows about you, you’ll struggle to grow an audience. Bands just beginning invest too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving fans without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand name and engaging your fans in a conversational manner is the best objective. Check out the newartistmodel.com for more resources.
70 percent of your social material ought to build your brand name.
The biggest majority of your content should be centered on your message and brand. Perhaps your brand is dark, but your character is with a funny attribute. Mix the 2 in a way that gives your followers a window into who you are. Try publishing a image of you vocalizing in the studio, or writing a sincere thank you to your followers. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material needs to be shared from and for other vocalists.
If an artist invited you to perform with them in Tubac, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you will develop a advantageous network via social media. Think of these influencers as amplifiers of your brand. As an trending singer, you’ll be constantly gigging with other groups and collaborating with musicians, self-employed professional photographers, sound technicians, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, fascinating