Social Networking Resources:
Learn approaches to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, Ok, honestly, is your social networking profile helping to the growth of your audience? You probably have attentively crafted product with attention to great art but if no one knows about your music, you’ll struggle to build a fan base. Singers just starting invest too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand name and engaging the audience in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social material must develop your brand name.
The largest bulk of your content needs to be centered on your story and brand. Supposing your brand name is hardcore, however your personality is with a sense of humor. Blend the 2 in a way that offers your followers a window into your personality. Try posting a video of you vocalizing in the studio, or composing a sincere note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content should be shared from and for other vocalists.
If an artist welcomed you to sing with them in Tsail, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you’ll develop a powerful network through social media. Think of these influencers as amplifiers of your name. As an up-and-coming artist, you’ll be constantly playing with other bands and teaming up with vocalists, freelance professional photographers, recording engineers, graphic designers, and so on. Use this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be promotional.
Los Angeles based producer Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, interesting