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Discover approaches to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, Ok, honestly, is your online presence contributing to the growth of your audience? You probably have thoughtfully created material with focus on great art but if no one knows about your incredible talent, you’ll struggle to achieve a following. Artists just starting invest excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving fans with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand and engaging your fans in a natural way is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social content should develop your brand.
The biggest majority of your content needs to be centered on your story and brand name. Maybe your brand name is dark, however your personality is with a funny attribute. Blend the 2 in a way that gives your fans a view into your personality. Try publishing a video of you vocalizing in the studio, or writing a genuine note of thanks to your fans. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content needs to be shared from and for other singers.
If a band invited you to perform with them in Truxton, let your followers in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you’ll establish a advantageous network through social media. Think of these influencers as amplifiers of your brand. As an up-and-coming singer, you’ll be constantly playing with other bands and collaborating with vocalists, self-employed professional photographers, recording engineers, graphic designers, and so on. Utilize this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be promotional.
LA based artist Flying Lotus installed a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, interesting