Social Media Tools:
Discover ways to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social presence contributing to the growth of your fan base? You likely have thoughtfully created product with attention to great art but if no one knows about your music, you’ll struggle to achieve an audience. Musicians just starting spend too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving fans without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and telling your fans in a conversational way is the ultimate objective. Check out the newartistmodel.com for more resources.
70 percent of your social material needs to develop your brand name.
The biggest majority of your content needs to be centered on your message and brand. Supposing your brand name is hard, but your personality is with a funny attribute. Mix the two in a method that gives your followers a view into your personality. Try posting a picture of you vocalizing in the studio, or writing a genuine thank you to your followers. Remember, your fans want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content ought to be shared from and for other vocalists.
If a band invited you to perform with them in Tombstone, let your fans in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you’ll develop a useful network via social media. Think of these influencers as amplifiers of your name. As an emerging singer, you’re constantly gigging with other bands and teaming up with vocalists, independent photographers, recording engineers, graphic designers, etc. Utilize this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material needs to be self-promoting.
Los Angeles based artist Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, interesting