Social Media Tools:
Learn approaches to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your online presence helping to the growth of your audience? You probably have thoughtfully crafted music with focus on great content but if no one knows about your music, you’ll struggle to grow a following. Artists just beginning spend too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving followers without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand and engaging your fans in a natural manner is the best goal. Check out the newartistmodel.com for more resources.
70% of your social content should build your brand name.
The largest majority of your material ought to be centered on your message and brand name. Perhaps your brand name is hard, however your personality is with a sense of humor. Mix the two in a method that offers your followers a view into your personality. Try posting a picture of you belting in the studio, or composing a sincere note of thanks to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material needs to be shared from and for other vocalists.
If an artist invited you to sing with them in Toltec, let your followers in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you’ll establish a powerful network through social media. Think of these influencers as amplifiers of your brand. As an emerging vocalist, you’ll be constantly gigging with other groups and teaming up with musicians, freelance professional photographers, recording technicians, graphic designers, etc. Utilize this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content should be promotional.
LA based artist Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, fascinating