Digital Networking Tools:
Discover approaches to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your online presence helping to the growth of your audience? You probably have thoughtfully created material with attention to great art but if no one knows about you, you’ll struggle to achieve a fan base. Musicians just beginning spend too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand and telling the audience in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social material ought to enhance your brand name.
The biggest bulk of your content must be centered on your message and brand. Perhaps your brand name is hardcore, however your character is with a funny attribute. Mix the 2 in a method that offers your fans a window into your personality. Try publishing a image of you belting in the studio, or composing a sincere note of thanks to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material needs to be shared from and for other bands.
If a band invited you to perform with them in Tahchee, let your followers in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you will develop a beneficial network by way of social media. Think of these bands as amplifiers of your name. As an trending singer, you’re constantly playing with other groups and collaborating with artists, freelance professional photographers, sound engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material must be promotional.
Los Angeles based artist Flying Lotus put up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, interesting