Social Networking Tools:
Learn approaches to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, Ok, honestly, is your social media presence contributing to the growth of your fan base? You probably have thoughtfully created music with focus on great art but if no one knows about your music, you’ll struggle to build an audience. Artists just beginning spend too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand name and telling your fans in a conversational way is the ultimate objective. Check out the newartistmodel.com for more resources.
70 percent of your social material ought to enhance your brand name.
The largest bulk of your content ought to be centered on your message and brand name. Supposing your brand name is dark, however your personality is with a sense of humor. Blend the 2 in a way that offers your fans a window into your personality. Try publishing a image of you vocalizing in the studio, or composing a genuine thank you to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content ought to be shared from and for other bands.
If a band welcomed you to record with them in Tahchee, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will establish a powerful network by way of social media. Think of these influencers as amplifiers of your brand. As an up-and-coming vocalist, you’ll be continuously playing with other groups and teaming up with musicians, freelance professional photographers, sound technicians, graphic designers, etc. Use this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, intriguing realities that nobody would have caught, such as the story behind why he utilized a specific sample or the rap artist he originally wanted for a certain beat.
Managing social media requires focus, but it can be fun. It’s a fantastic method to communicate with your audience. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and fun, but it must build to the story behind your band and your career. UK indie electronic act the double x does a wonderful job with sharing photos of their adventures on the road along with hanging out with fellow artists. Their fans find this content to be unique and endearing, while at the same time it showcases the individual personality of the band.
Social media marketing has to do with communicating with your audience, not at them. Everybody has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell people about what you’re doing, however it doesn’t have to be one-way. Bring your fans into the conversation, don’t alienate them.
Bottom line, with social, do not overdo self-promotion, use it moderately. Say you have a dozen Facebook posts over two weeks, you should make seven or so relevant to your brand name, approximately 2 about a different group that you support, and 1 or two a direct CTA to buy your music. This content model offers flexibility and the opportunity to be imaginative with your online voice.
I trust that you found the seventy-twenty-ten rule helpful. Examples of social posts you could be making:
+ Sharing a brand-new album release from a band you visited with.
+ Sharing details about a new side venture one of your band member is launching.
+ Publishing an event hosted by a place who has booked you or your band.
This material shouldn’t be arbitrary. You must genuinely believe in what you’re sharing. Whatever you share publicly returns to your brand. If you publish about an unimportant project, your fans may question the consistency of your voice.