Social Networking Resources:
Discover approaches to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your online presence helping to the growth of your fan base? You likely have thoughtfully crafted music with focus on great art but if no one knows about you, you’ll struggle to build a base of fans. Musicians just starting spend excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving followers without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand and engaging the audience in a conversational manner is the best objective. Check out the newartistmodel.com for more resources.
70% of your social material must develop your brand name.
The biggest bulk of your content must be centered on your story and brand. Supposing your brand name is hard, but your personality is with a sense of humor. Mix the two in a method that gives your followers a window into your personality. Try posting a picture of you vocalizing in the studio, or writing a genuine note of thanks to your supporters. Remember, your fans want to get into your life, so usher them backstage. Show them the exciting, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content needs to be shared from and for other artists.
If a band invited you to sing with them in Tahchee, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll establish a advantageous network by way of social media. Think of these bands as amplifiers of your brand. As an emerging vocalist, you’ll be constantly playing with other bands and working together with vocalists, independent professional photographers, recording technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material ought to be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, interesting