Social Networking Resources:
Learn ways to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your online profile helping to the growth of your audience? You likely have thoughtfully created music with focus on great material but if no one knows about you, you’ll struggle to build a following. Singers just starting invest too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand and telling the audience in a conversational manner is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social material needs to build your brand.
The largest bulk of your content must be focused on your story and brand name. Perhaps your brand name is hard, however your character is with a funny attribute. Mix the 2 in a manner that offers your fans a view into who you are. Try posting a image of you vocalizing in the studio, or writing a sincere note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the fun, normal, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content needs to be shared from and for other singers.
If a band invited you to perform with them in Surprise, let your followers in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you’ll establish a advantageous network by way of social media. Think of these artists as amplifiers of your name. As an up-and-coming vocalist, you’ll be constantly gigging with other bands and collaborating with musicians, self-employed photographers, sound engineers, graphic designers, and so on. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content should be promotional.
LA based artist Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, fascinating