Social SEO Tools:
Discover approaches to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social profile contributing to the growth of your fan base? You probably have attentively created music with attention to great material but if no one knows about your incredible talent, you’ll struggle to build a base of fans. Musicians just beginning invest too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving fans without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand name and informing your fans in a conversational manner is the best goal. Check out the newartistmodel.com for more resources.
70% of your social content should enhance your brand name.
The biggest majority of your material ought to be focused on your message and brand. Perhaps your brand name is hardcore, but your character is with a funny attribute. Mix the 2 in a way that offers your followers a view into who you are. Try publishing a video of you belting in the studio, or composing a genuine note of thanks to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content should be shared from and for other vocalists.
If an artist invited you to perform with them in Surprise, let your fans in Arizona know about it. Build relationships with other musicians, bands and influencers, and you’ll establish a beneficial network through social media. Think of these artists as amplifiers of your brand. As an emerging singer, you’re continuously gigging with other groups and teaming up with vocalists, freelance photographers, sound technicians, graphic designers, etc. Use this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, fascinating