Social SEO Resources:
Learn approaches to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, Ok, honestly, is your social media presence helping to the growth of your audience? You likely have thoughtfully created music with attention to great art but if no one knows about your incredible talent, you’ll struggle to grow an audience. Singers just beginning invest excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand name and engaging the audience in a natural way is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social content should develop your brand name.
The largest bulk of your content needs to be centered on your message and brand name. Maybe your brand name is dark, but your personality is with a sense of humor. Mix the two in a manner that offers your followers a window into your personality. Try publishing a image of you belting in the studio, or composing a genuine note of thanks to your supporters. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material should be shared from and for other vocalists.
If an artist invited you to perform with them in Surprise, let your followers in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you’ll establish a useful network via social media. Think of these artists as amplifiers of your brand. As an trending artist, you’ll be constantly gigging with other bands and collaborating with musicians, freelance photographers, sound technicians, graphic designers, etc. Utilize this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be promotional.
LA based producer Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, interesting