Social Networking Tools:
Learn approaches to optimize your web presence here: search optimization for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence helping to the growth of your fan base? You likely have thoughtfully created material with focus on great material but if no one knows about your music, you’ll struggle to achieve a following. Artists just starting spend excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving fans with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand and informing your fans in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.
70 percent of your social material must enhance your brand.
The biggest bulk of your content must be focused on your story and brand name. Perhaps your brand is hard, on the other hand your character is with a sense of humor. Blend the two in a manner that offers your followers a view into who you are. Try publishing a video of you belting in the studio, or writing a sincere note of thanks to your followers. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material ought to be shared from and for other vocalists.
If an artist invited you to perform with them in Surprise, let your fans in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you will develop a powerful network via social media. Think of these bands as amplifiers of your name. As an up-and-coming artist, you’ll be continuously playing with other bands and collaborating with artists, independent professional photographers, sound engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material should be promotional.
LA based artist Flying Lotus installed a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing facts that nobody would have known, such as the story behind why he used a certain sample or the rapper he initially had in mind for a particular beat.
Handling social media requires attention to detail, but it can be enjoyable. It’s a terrific way to communicate with your audience. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and fun, but it must contribute to the story behind your band and your music. UK indie electronic act the double x does a incredible job with sharing pictures of their journeys in the studio along with hanging out with pals. Their fans discover this content to be unique and fun, while at the same time it shows the individual character of the band.
Social network marketing has to do with interacting with your audience, not at them. Everyone has that buddy who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell people regarding what you’re up to, however it does not need to be one-way. Bring your fans into the conversation, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it sparingly. Say you have ten social posts over 2 weeks, you will want to make 7 or so pertinent to your brand name, approximately 2 about a separate job that you support, and 1 or 2 an explicit call-to-action to buy your product. This content model provides versatility and the opportunity to be imaginative with your online voice.
I trust that you found the 70/20/10 rule useful. Examples of social posts you should be making:
+ Publishing a brand-new record release from a band you visited with.
+ Sharing info about a new side job a band member is pursuing.
+ Posting an occasion hosted by a venue who has booked you or your band.
This content should not be random. You must truly believe in what you are sharing. Whatever you share publicly returns to your brand name. If you post about an irrelevant project, your fans might question the consistency of your voice.