Digital Networking Tools:
Discover approaches to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social media presence helping to the growth of your fan base? You probably have thoughtfully crafted music with attention to great content but if no one knows about your incredible talent, you’ll struggle to achieve an audience. Bands just starting invest excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand name and telling your fans in a natural way is the real goal. Check out the newartistmodel.com for more resources.
70% of your social content needs to develop your brand.
The biggest majority of your material should be focused on your story and brand name. Maybe your brand is dark, on the other hand your personality is with a sense of humor. Blend the two in a manner that gives your followers a view into your personality. Try posting a picture of you belting in the studio, or writing a sincere note of thanks to your followers. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, ordinary, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material should be shared from and for other bands.
If an artist welcomed you to record with them in Sun Valley, let your followers in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you will establish a useful network by way of social media. Think of these influencers as amplifiers of your name. As an trending artist, you’re constantly playing with other bands and teaming up with artists, independent professional photographers, recording engineers, graphic designers, and so on. Use this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be self-promoting.
Los Angeles based producer Flying Lotus installed a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, intriguing facts that nobody would have caught, such as the story behind why he utilized a certain sample or the rapper he initially had in mind for a certain beat.
Managing social networking requires attention to detail, but it can be fun. It’s a terrific way to interact with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be extensive and fun, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a magnificent job with sharing pictures of their adventures in the studio along with hanging out with pals. Their fans discover this material to be unique and captivating, while at the same time it reveals the individual character of the band.
Social network marketing is about interacting with your audience, not at them. Everyone has that friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell people regarding what you are up to, however it does not need to be one-way. Bring your fans into the discussion, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it moderately. Let’s say you have 10 Facebook posts over two weeks, you will want to make seven or so relevant to your image, approximately two about a different job that you support, and 1 or two a direct call-to-action to buy your product. This content mix provides versatility and the opportunity to be imaginative with your online voice.
I trust that you find the seventy-twenty-ten rule useful. Examples of social posts you could be making:
+ Posting a new record debut from a artist you guested with.
+ Publishing information about a new side job one of your band member is launching.
+ Publishing an event hosted by a place who has booked you or your band.
This content should not be random. You need to really believe in what you’re sharing. Everything returns to your brand name. If you publish about an unimportant project, your followers may wonder about the consistency of your voice.