Social Media Strategies for Artists in Sun Lakes 85248 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your social presence contributing to the growth of your audience? You likely have thoughtfully crafted material with attention to great art but if no one knows about your incredible talent, you’ll struggle to achieve a base of fans. Musicians just beginning spend excessive time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving followers without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand and telling the audience in a natural way is the best objective. Check out the newartistmodel.com for more resources.

70% of your social content needs to build your brand.

The biggest majority of your content ought to be focused on your message and brand. Perhaps your brand name is hard, however your character is with a funny attribute. Mix the 2 in a manner that gives your fans a window into your personality. Try publishing a picture of you vocalizing in the studio, or composing a genuine note of thanks to your followers. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, ordinary, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20% of your social network material must be shared from and for other bands.

If an artist welcomed you to sing with them in Sun Lakes, let your followers in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will develop a powerful network through social media. Think of these bands as amplifiers of your name. As an up-and-coming artist, you’re constantly playing with other bands and working together with artists, independent professional photographers, recording technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the content needs to be promotional.

Los Angeles based producer Flying Lotus put up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, intriguing facts that nobody would have understood, such as the story behind why he used a certain sample or the rap artist he initially had in mind for a specific beat.


Managing social media requires focus, however it can be fun. It’s a excellent method to interact with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be extensive and enjoyable, but it must build to the story behind your band and your music. UK indie electro trio the double x does a magnificent job with sharing pictures of their journeys in the studio along with hanging out with pals. Their fans find this material to be unique and engaging, while at the same time it shows the individual personality of the band.


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Social media marketing is about communicating with your fans, not at them. Everybody has that friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals regarding what you’re doing, however it doesn’t need to be one-way. Bring your fans into the discussion, don’t alienate them.


Bottom line, with social, do not overdo self-promotion, use it sparingly. Let’s say you have a dozen social posts over 2 weeks, you should make seven or so pertinent to your image, approximately 2 about a different job that you support, and 1 or 2 a direct call-to-action to purchase your music. This content model provides versatility and the opportunity to be creative with your social voice.

I trust that you found the 70/20/10 rule helpful. Examples of social posts you could be making:

+ Publishing a brand-new record release from a artist you toured with.

+ Posting information about a brand-new side venture a band member is launching.

+ Sharing an event hosted by a location who has scheduled you or your band.

This content shouldn’t be random. You must really believe in what you are sharing. Whatever you share publicly returns to your brand. If you publish about an irrelevant project, your followers may question the consistency of your message.