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Learn methods to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social profile contributing to the growth of your fan base? You likely have thoughtfully crafted product with attention to great art but if no one knows about you, you’ll struggle to grow an audience. Artists just starting spend too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving followers with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and engaging the audience in a conversational way is the best goal. Check out the newartistmodel.com for more resources.
70% of your social material must build your brand.
The biggest majority of your material must be centered on your message and brand. Supposing your brand name is hard, but your character is with a funny attribute. Mix the 2 in a manner that offers your fans a view into who you are. Try publishing a video of you vocalizing in the studio, or writing a genuine note of thanks to your supporters. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material ought to be shared from and for other bands.
If an artist welcomed you to record with them in Sun, let your followers in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you’ll establish a advantageous network by way of social media. Think of these artists as amplifiers of your brand. As an emerging singer, you’ll be constantly playing with other groups and teaming up with artists, independent professional photographers, sound engineers, graphic designers, and so on. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, fascinating