Digital SEO Resources:
Learn approaches to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, Ok, honestly, is your social networking profile helping to the growth of your audience? You probably have thoughtfully crafted material with focus on great content but if no one knows about you, you’ll struggle to achieve a base of fans. Bands just starting spend excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand and engaging the audience in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.
70% of your social content needs to develop your brand.
The largest majority of your content must be centered on your story and brand. Maybe your brand name is hardcore, but your character is with a funny attribute. Blend the 2 in a method that offers your followers a view into your personality. Try posting a image of you vocalizing in the studio, or composing a genuine note of thanks to your fans. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material ought to be shared from and for other singers.
If a band welcomed you to perform with them in Sun, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will establish a useful network by way of social media. Think of these bands as amplifiers of your brand. As an emerging singer, you’re continuously playing with other groups and collaborating with artists, independent professional photographers, sound engineers, graphic designers, etc. Utilize this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be promotional.
LA based producer Flying Lotus put up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, interesting