Social Media Strategies for Artists in Sun 85379 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your online presence contributing to the growth of your fan base? You probably have attentively created music with focus on great content but if no one knows about you, you’ll struggle to achieve a fan base. Musicians just beginning invest too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving fans with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand and engaging the audience in a natural way is the real goal. Check out the for more resources.

70% of your social material needs to build your brand name.

The largest bulk of your content should be focused on your message and brand name. Supposing your brand name is dark, on the other hand your character is with a funny attribute. Mix the two in a manner that offers your fans a view into who you are. Try posting a image of you belting in the studio, or writing a genuine thank you to your followers. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20% of your social network content needs to be shared from and for other vocalists.

If a band welcomed you to perform with them in Sun, let your followers in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you will establish a advantageous network through social media. Think of these bands as amplifiers of your brand. As an trending vocalist, you’re constantly playing with other bands and collaborating with artists, freelance professional photographers, recording engineers, graphic designers, etc. Utilize this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material should be promotional.

LA based producer Flying Lotus installed a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, intriguing facts that no one would have caught, such as the story behind why he used a certain sample or the rapper he initially had in mind for a particular beat.

Managing social networking requires focus, however it can be fun. It’s a fantastic way to communicate with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.

The content you release should be comprehensive and enjoyable, but it must contribute to the story behind your band and your music. UK indie electro trio the double x does a amazing job with sharing video of their adventures on the road as well as hanging out with buddies. Their fans discover this content to be special and engaging, while at the same time it shows the individual character of the band.

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Social network marketing has to do with communicating with your audience, not at them. Everyone has that friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform people regarding what you are up to, however it doesn’t have to be one-way. Bring your fans into the discussion, don’t alienate them.

To summarize, with social, don’t overdo self-promotion, use it sparingly. Let’s say you have ten social posts over two weeks, you should make 7 or so pertinent to your image, approximately 2 about a separate group that you support, and 1 or two a direct CTA to purchase your music. This content mix provides flexibility and the opportunity to be imaginative with your social voice.

I trust that you find the 70/20/10 rule useful. Examples of social posts you should be making:

+ Publishing a new record release from a band you performed with.

+ Publishing info about a new side project a band member is pursuing.

+ Posting an event hosted by a place who has booked you or your band.

This content should not be random. You need to genuinely believe in what you’re sharing. Whatever you share publicly returns to your image. If you publish about an irrelevant project, your fans may wonder about the consistency of your voice.