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Learn ways to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, let’s be honest, is your social profile contributing to the growth of your audience? You probably have thoughtfully crafted product with focus on great material but if no one knows about you, you’ll struggle to achieve a following. Artists just starting spend too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving fans with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand name and engaging your fans in a conversational way is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social content should enhance your brand name.
The largest bulk of your content ought to be centered on your message and brand. Maybe your brand name is dark, but your character is with a sense of humor. Blend the 2 in a way that gives your followers a view into your personality. Try posting a image of you belting in the studio, or composing a sincere note of thanks to your followers. Remember, your audience want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content needs to be shared from and for other artists.
If an artist invited you to perform with them in Steamboat Canyon, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a advantageous network via social media. Think of these influencers as amplifiers of your brand. As an emerging vocalist, you’ll be continuously playing with other bands and working together with musicians, independent photographers, recording technicians, graphic designers, etc. Use this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, fascinating