Digital Networking Tools:
Learn ways to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social media profile contributing to the growth of your fan base? You probably have thoughtfully crafted material with focus on great material but if no one knows about you, you’ll struggle to grow a fan base. Artists just beginning invest too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and engaging your fans in a conversational way is the best objective. Check out the newartistmodel.com for more resources.
70% of your social material needs to enhance your brand.
The biggest bulk of your material should be centered on your story and brand. Supposing your brand is hard, on the other hand your personality is with a sense of humor. Mix the two in a way that gives your fans a window into your personality. Try publishing a image of you belting in the studio, or writing a sincere note of thanks to your fans. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material needs to be shared from and for other vocalists.
If an artist welcomed you to sing with them in Springerville, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you will establish a powerful network by way of social media. Think of these artists as amplifiers of your brand. As an trending vocalist, you’re constantly gigging with other groups and teaming up with artists, freelance photographers, sound technicians, graphic designers, and so on. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be self-promoting.
LA based producer Flying Lotus put up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, fascinating