Digital Media Resources:
Learn methods to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social presence helping to the growth of your audience? You likely have attentively crafted product with attention to great content but if no one knows about you, you’ll struggle to build an audience. Singers just starting invest too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving fans without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand and engaging the audience in a natural way is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social content should enhance your brand.
The biggest majority of your material ought to be focused on your story and brand name. Maybe your brand name is dark, on the other hand your character is with a funny attribute. Blend the two in a way that offers your followers a window into who you are. Try publishing a picture of you vocalizing in the studio, or composing a genuine note of thanks to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content needs to be shared from and for other vocalists.
If an artist welcomed you to sing with them in Spring Valley, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you’ll develop a useful network by way of social media. Think of these influencers as amplifiers of your name. As an up-and-coming artist, you’ll be constantly playing with other bands and teaming up with artists, freelance photographers, sound engineers, graphic designers, etc. Use this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be self-promoting.
Los Angeles based artist Flying Lotus set up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, fascinating