Digital Networking Resources:
Learn approaches to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social presence helping to the growth of your audience? You probably have attentively crafted material with focus on great material but if no one knows about your incredible talent, you’ll struggle to build a fan base. Artists just beginning invest too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand and informing the audience in a conversational way is the ultimate objective. Check out the newartistmodel.com for more resources.
70 percent of your social content needs to develop your brand name.
The largest bulk of your content ought to be focused on your message and brand name. Supposing your brand is dark, on the other hand your personality is with a funny attribute. Mix the 2 in a method that offers your followers a view into who you are. Try publishing a picture of you vocalizing in the studio, or writing a genuine note of thanks to your supporters. Remember, your fans want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material needs to be shared from and for other artists.
If an artist welcomed you to record with them in Sonoita, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you will develop a powerful network via social media. Think of these bands as amplifiers of your brand. As an emerging artist, you’re continuously gigging with other groups and collaborating with vocalists, independent professional photographers, recording engineers, graphic designers, and so on. Use this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be self-promoting.
LA based producer Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, intriguing facts that nobody would have caught, such as the story behind why he utilized a particular sample or the rap artist he initially had in mind for a particular beat.
Managing social networking requires dedication, however it can be enjoyable. It’s a terrific method to communicate with your audience. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be extensive and enjoyable, but it must contribute to the story behind your band and your art. UK indie electronic act the double x does a amazing job with sharing photos of their adventures on the road as well as hanging out with fellow artists. Their fans find this material to be unique and fun, while at the same time it shows the individual character of the band.
Social media marketing has to do with interacting with your audience, not at them. Everybody has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform people regarding what you are doing, however it doesn’t have to be one-way. Bring your audience into the discussion, don’t alienate them.
Bottom line, with social, do not overdo self-promotion, use it sparingly. Say you have a dozen Facebook posts over two weeks, you will want to make seven or so pertinent to your brand, approximately two about a different job that you are involved with, and one or 2 an explicit call-to-action to buy your music. This content mix gives flexibility and the chance to be imaginative with your social voice.
I trust that you found the 70-20-10 rule helpful. Examples of social posts you could be making:
+ Publishing a brand-new record debut from a artist you performed with.
+ Publishing information about a new side venture a band member is pursuing.
+ Posting an event hosted by a place who has reserved you or your band.
This content shouldn’t be arbitrary. You have to really believe in exactly what you are sharing. Everything returns to your brand. If you post about an unimportant project, your fans may question the consistency of your voice.