Social Networking Resources:
Discover ways to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence contributing to the growth of your audience? You likely have attentively crafted material with attention to great art but if no one knows about your music, you’ll struggle to build a fan base. Artists just beginning invest excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand name and engaging your fans in a conversational way is the real objective. Check out the newartistmodel.com for more resources.
70% of your social content should enhance your brand name.
The biggest majority of your material needs to be centered on your message and brand name. Perhaps your brand name is hard, but your personality is with a sense of humor. Blend the two in a way that offers your followers a window into your personality. Try publishing a image of you belting in the studio, or composing a genuine thank you to your fans. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the fun, normal, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content should be shared from and for other bands.
If a band invited you to record with them in Snowflake, let your fans in Arizona know about it. Develop relationships with other artists, bands and influencers, and you will develop a useful network by way of social media. Think of these influencers as amplifiers of your brand. As an up-and-coming vocalist, you’ll be continuously playing with other bands and teaming up with musicians, independent professional photographers, sound engineers, graphic designers, etc. Use this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material needs to be promotional.
Los Angeles based producer Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, fascinating