Social Media Strategies for Artists in Skull Valley 86338 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your social profile helping to the growth of your fan base? You likely have thoughtfully created product with attention to great content but if no one knows about you, you’ll struggle to achieve a base of fans. Artists just starting invest excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving fans without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and telling your fans in a natural manner is the ultimate goal. Check out the newartistmodel.com for more resources.

70 percent of your social material needs to develop your brand name.

The biggest majority of your material should be centered on your story and brand. Maybe your brand is hard, on the other hand your personality is with a sense of humor. Mix the two in a way that offers your fans a view into who you are. Try publishing a image of you belting in the studio, or writing a sincere thank you to your followers. Remember, your fans want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social network content must be shared from and for other vocalists.

If a band invited you to sing with them in Skull Valley, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you’ll develop a useful network through social media. Think of these bands as amplifiers of your brand. As an trending vocalist, you’re constantly gigging with other bands and working together with artists, freelance professional photographers, sound technicians, graphic designers, etc. Use this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material must be self-promoting.

LA based producer Flying Lotus installed a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, intriguing facts that no one would have understood, such as the story behind why he used a certain sample or the rap artist he originally wanted for a particular beat.


Handling social media requires focus, but it can be fun. It’s a excellent method to interact with your fans. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be comprehensive and fun, but it must build to the story behind your band and your art. UK indie electro trio the double x does a incredible job with sharing photos of their adventures in the studio along with hanging out with fellow artists. Their fans discover this material to be special and engaging, while at the same time it showcases the individual character of the band.


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Social network marketing has to do with communicating with your audience, not at them. Everybody has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people regarding what you’re doing, but it doesn’t have to be one-way. Bring your audience into the discussion, don’t alienate them.


Bottom line, with social, do not overdo self-promotion, use it sparingly. Let’s say you have ten Facebook posts over two weeks, you will want to make 7 or so relevant to your brand, approximately 2 about a different project that you support, and one or 2 a direct CTA to buy your music. This content mix gives versatility and the chance to be imaginative with your virtual voice.

I hope that you find the seventy-twenty-ten rule helpful. Examples of social posts you could be making:

+ Publishing a new album debut from a artist you performed with.

+ Sharing info about a new side job a band member is pursuing.

+ Publishing an event hosted by a place who has scheduled you or your band.

This content should not be random. You have to truly believe in what you’re sharing. Whatever you share publicly comes back to your image. If you post about an unimportant project, your followers may question the consistency of your message.