Social Networking Resources:
Learn ways to optimize your web presence here: search optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social profile helping to the growth of your audience? You probably have attentively created material with focus on great material but if no one knows about your music, you’ll struggle to grow a fan base. Singers just starting invest too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand name and telling your fans in a natural way is the ultimate objective. Check out the newartistmodel.com for more resources.
70 percent of your social material should enhance your brand.
The biggest majority of your material ought to be centered on your story and brand name. Perhaps your brand is hard, but your character is with a sense of humor. Blend the two in a manner that offers your followers a view into your personality. Try publishing a picture of you vocalizing in the studio, or writing a genuine thank you to your followers. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material ought to be shared from and for other bands.
If an artist welcomed you to record with them in Sil Nakaya, let your fans in Arizona know about it. Establish relationships with other artists, bands and influencers, and you’ll establish a powerful network via social media. Think of these bands as amplifiers of your name. As an up-and-coming artist, you’ll be continuously playing with other groups and working together with artists, independent professional photographers, sound technicians, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material must be promotional.
Los Angeles based artist Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, interesting