Social SEO Resources:
Discover ways to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, let’s be honest, is your online presence helping to the growth of your audience? You likely have attentively crafted material with attention to great content but if no one knows about your incredible talent, you’ll struggle to achieve a base of fans. Singers just beginning spend too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and informing the audience in a conversational way is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social material should enhance your brand.
The biggest bulk of your material should be centered on your message and brand name. Supposing your brand is dark, however your personality is with a sense of humor. Blend the two in a method that offers your fans a view into your personality. Try publishing a photo of you belting in the studio, or composing a genuine note of thanks to your supporters. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content needs to be shared from and for other vocalists.
If a band invited you to sing with them in Sierra Vista, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will establish a advantageous network through social media. Think of these artists as amplifiers of your name. As an trending artist, you’ll be continuously gigging with other bands and teaming up with musicians, self-employed photographers, sound engineers, graphic designers, etc. Utilize this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material should be self-promoting.
LA based producer Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, interesting